The blurring of the boundaries between the built-up and the undeveloped areas results in ‘frayed edges’ that all too often degenerate into clutter and a lack of clarity. The development of starker contrasts, between densely built-up areas and clearly delineated public space within the urban fabric and the boundless space of the surrounding landscape, can contribute to the achievement of higher-quality, more distinctive characteristics.
In addition, contrast is good for an area’s recognisability and legibility, and as such contributes to the acceptance of higher densities and to the promotion of the area’s identity. This can be a reason for creating more variation in buildings and public space.
Designers can use a clear point of departure in the ‘branding’ process – an area’s characteristic and strong qualities – to develop location-specific residential and working environments that everyone can live and work pleasantly in.