Immeasureably Important AI and the soft values of Architecture

The exhibition Immeasurably Important – Artificial Intelligence and the Soft Values of Architecture explores the interplay between artificial intelligence (AI) and architecture, with particular attention to the immaterial dimensions of the built environment. While AI is particularly well suited to structuring complex design processes and enhancing efficiency, the exhibition emphasizes the necessity of placing human-centered values—such as social connectedness, aesthetic experience, intuitive use, and cultural continuity—at the core of design practice. These aspects are inherently difficult to quantify and risk being marginalized within an exclusively data-driven design culture.

The project positions itself as more than a technological inquiry: it is a call for reflection on the ethical and societal foundations of architecture. The central question is how AI might be deployed not only to promote economic and spatial optimization but also to contribute to well-being, sustainability, community-building, and the safeguarding of cultural contexts. If such “soft” values are neglected, there is a danger of eroding creativity, empathy, and care within society.